Amber Design Feed

Equipment, Techniques, and the Printing Process Letterpress printing is one of the oldest and most revered printing techniques in the world of graphic design and production. Although modern digital printing methods have taken over much of the commercial print industry, letterpress remains a favorite for high-quality, tactile print products. It offers a distinctive, textured finish that digital methods can’t replicate. In this blog post, we’ll explore the key aspects of letterpress printing, from the design of the equipment to the materials and processes that make it all work. The Core of Letterpress Printing: Equipment Design Letterpress printing involves transferring ink onto a substrate (such as paper, cardboard, or fabric) using a raised surface. The machinery used for this process has evolved over time, but the core principles have remained relatively consistent. The primary types of equipment used in letterpress printing are platen presses , flatbed presses , and rotary presses...

Exploring the Intersection of Technology and Creativity The  world of digital media is constantly evolving, with new technologies, strategies, and techniques that shape the way we interact with and create visual content. For creatives, marketers, and technologists alike, understanding the fundamentals of how digital content is captured, displayed, and managed is crucial. This blog post will explore some key topics in the realm of digital imaging, advertising strategy, and technology: from interpolation and colour management to digital photography vs. digital art, and the limitations and capabilities of devices used in digital media. Interpolation: Enhancing Image Quality Interpolation is a technique used in digital imaging to increase the resolution of an image by estimating pixel values between known data points. Essentially, it involves adding pixels to an image to "stretch" it to a higher resolution, making it appear more detailed. There are different types of interpolatio...

 Bridging Creativity and Technology. In the dynamic world of graphic design, technology plays a crucial role in translating ideas into visually stunning works. One essential tool that bridges the gap between creativity and execution is the "capturing device." While many may think of cameras or scanners as the primary capturing devices, in the world of graphic design, this term encompasses any piece of technology used to bring elements into the digital realm. From traditional tools like a digital tablet to more advanced devices like 3D scanners, capturing devices are integral to modern design workflows. In this post, we’ll explore how capturing devices relate to graphic design, the types available, and how they can elevate a designer’s creative process. What is a Capturing Device in Graphic Design? At its core, a capturing device is any piece of technology used to record or capture visual input, whether that’s an image, drawing, texture, or a 3D model. Once captured, these...

Overcoming Blocks and Thriving in the Workplace Creativity is the essence of innovation and progress, enabling individuals to bring new, original, and valuable ideas into existence. However, the path to creativity isn’t always smooth; creative blocks and external factors can hinder this process. By understanding these challenges and embracing workplace values like creativity, communication, critical thinking, and collaboration, we can unlock our creative potential. What is Creativity? Creativity is the ability to generate new and original ideas, solve problems innovatively, and bring value to various context s. Whether it’s creating a piece of art, developing a unique business strategy, or solving complex challenges, creativity is a key driver of success. Common Creative Blocks and How to Overcome Them Creative blocks are obstacles that prevent the free flow of ideas. Identifying these blocks is the first step to overcoming them. Lack of Exposure Challenge: Limited exposure to diverse...

  The Art of Typography Typography is much more than just a design choice—it's a crucial tool for communication. It is the art and technique of arranging letters and text in a way that enhances readability and evokes the right emotions. Whether you’re reading a book, scrolling through a website, or viewing a street sign, typography is at work. It’s the bridge between the written word and its audience, making it an essential element in print and digital media alike. What is Typography? At its core, typography is the communication of letters and text to the public. The basic character in typography is the letter , the smallest unit of written language. Each letter is not just a random shape; it is a symbol that represents a sound , helping to form words and convey meaning. In the English language, there are 26 letters in the alphabet, each serving a distinct purpose in shaping the written form. An alphabet is simply a collection of these letters, and together, they form the founda...