The Power of Visual Communication
Exploring Berk’s Model (S-M-C-R) In today’s world of instant messages, social media, and constant connectivity, communication has become a multi-layered, complex process. Yet, at its core, communication remains a simple exchange between a sender and a receiver. Visual communication , the use of images, symbols, and other visual elements to convey messages, plays an increasingly pivotal role in how we communicate. To explore how visual communication works in real-world contexts, we can look at Berk’s Model of Communication (S-M-C-R), which breaks down the communication process into four key components: Source, Message, Channel, and Receiver . In this blog post, let’s dive into Berk’s Model, analyze how visual communication fits into it, and reflect on what we learn from it. Understanding Berk's Model: The Basics Berk’s Model (S-M-C-R) outlines a straightforward communication process: Source (S) : The sender of the message, who initiates the communication. Message (M) : The ...