Unpacking the Value Chain
How Key Business Activities Drive Success In today's competitive business environment, delivering value to customers is more important than ever. One of the most essential frameworks for understanding how businesses create and deliver value is the value chain . This concept, introduced by Michael Porter, helps organizations analyze the series of activities they perform to transform raw materials into finished products and services that reach the end user. But the value chain isn't just about operations; it's about optimizing every aspect of your business to drive competitive advantage. In this blog post, we’ll explore how the value chain interacts with other strategic tools like SWOT analysis , the BCG matrix , the marketing mix , and segmentation to create value for customers while boosting business performance. 1. What is the Value Chain? The value chain refers to the series of activities or processes that a company undertakes to deliver a product or service to its...