Amber Design Feed

Equipment, Techniques, and the Printing Process Letterpress printing is one of the oldest and most revered printing techniques in the world of graphic design and production. Although modern digital printing methods have taken over much of the commercial print industry, letterpress remains a favorite for high-quality, tactile print products. It offers a distinctive, textured finish that digital methods can’t replicate. In this blog post, we’ll explore the key aspects of letterpress printing, from the design of the equipment to the materials and processes that make it all work. The Core of Letterpress Printing: Equipment Design Letterpress printing involves transferring ink onto a substrate (such as paper, cardboard, or fabric) using a raised surface. The machinery used for this process has evolved over time, but the core principles have remained relatively consistent. The primary types of equipment used in letterpress printing are platen presses , flatbed presses , and rotary presses...

 Exploring Berk’s Model (S-M-C-R) In today’s world of instant messages, social media, and constant connectivity, communication has become a multi-layered, complex process. Yet, at its core, communication remains a simple exchange between a sender and a receiver. Visual communication , the use of images, symbols, and other visual elements to convey messages, plays an increasingly pivotal role in how we communicate. To explore how visual communication works in real-world contexts, we can look at Berk’s Model of Communication (S-M-C-R), which breaks down the communication process into four key components: Source, Message, Channel, and Receiver . In this blog post, let’s dive into Berk’s Model, analyze how visual communication fits into it, and reflect on what we learn from it. Understanding Berk's Model: The Basics Berk’s Model (S-M-C-R) outlines a straightforward communication process: Source (S) : The sender of the message, who initiates the communication. Message (M) : The ...

A Creative Approach to Communication In the world of advertising, art, and communication, we often rely on visual elements to convey messages. One of the most powerful tools in this visual language is the visual metaphor — an image that represents an abstract concept through a concrete and often unexpected visual analogy. Whether it’s in advertising, editorial design, or political commentary, the use of visual metaphors, particularly visual puns, can evoke a range of emotions, challenge perceptions, and make complex ideas more digestible. What Is a Visual Metaphor? A visual metaphor is the representation of an abstract idea through a concrete visual image that shares an analogy with that idea. For example, showing a tree growing out of a book could symbolize knowledge or education. The metaphor relies on the audience’s ability to recognize the similarity between the visual image and the concept it’s meant to represent, creating a bridge between the tangible and the intangible. In ...

A Deep Dive into Printing Processes and Production Stages Graphic design production involves much more than simply creating a design; it’s about transforming those designs into physical or digital products through a variety of printing processes. Understanding the different printing methods, stages of production, and business strategies is essential for anyone involved in the design and print industry. This blog post breaks down key printing processes, the stages of print production, and how companies can strategically approach their operations to stay competitive. The Various Printing Processes in Graphic Design Production Printing is an integral part of graphic design production. Depending on the desired outcome and type of material being printed, different printing processes are used. Here’s an overview of the most common types of printing: 1. Relief Printing In relief printing, the image area is raised above the non-image area. This method relies on transferring ink from raise...

  Studio Practice, Communication Theories, and Concept Development Graphic design is not just about creating visually appealing images; it’s about effectively communicating ideas and messages through design elements. Whether you’re working on branding, advertisements, or digital media, the process of creating compelling graphic design is a blend of research, theory, and practical application. This blog post will delve into the studio practice theory of graphic design, exploring the importance of art history, communication theories, and the structured process that leads from research to the final design. The Importance of History in Design Design doesn’t exist in a vacuum—it's deeply influenced by the history of art and design movements. Understanding design history is essential for any designer, as it lays the groundwork for developing innovative ideas. When working on any design project, history should be the first step in the creative process, guiding the designer to understan...